5BARz International, in establishing it’s position as a leader in providing wireless coverage solutions using network extender devices, has today announced the appointment of the new Vice President of Business Development, to lead 5Barz’s European hub, based in the UK to establish a full-scale operation including sales, marketing and support. As the 5BArz technology gains increasing interest from wireless network operators, establishing infrastructure to service the needs of Telecom operators headquartered in Europe is an important milestone for 5Barz.
Behrooz Lessani, a Telecom Executive, has extensive business development experience in the industry. Behrooz was recently at InterDigital Communications, where he was responsible for European sales and business development. Prior to InterDigital, Behrooz managed business development at Alcatel-Lucent, where he was responsible for setting up the mobile business unit and grew sales of RAN and core network infrastructure. He also held the positions of Head of Mobile Communications Group at Sagentia and Member of Advanced Development at Philips Communications. Behrooz has an MBA from Cambridge University and PhD from University of Leeds. Behrooz has over 30 publications in key telecoms and mobile communications journals and numerous presentations at major international conferences.
Mr. Daniel Bland, CEO & Director of 5BArz states, “We are excited about our international expansion into Europe with addition of Behrooz Lessani as Vice President of Business Development in the region. Behrooz will be responsible for working with European Telecom Operators to gather product requirements, grow product adoption and sales, facilitate trials, and product deployment.”
Mr. Behrooz Lessani states, “I am excited about the opportunity to join the 5Barz team and generate sales growth in the European region. 5Barz is well poised to capitalize on growth of wireless subscribers with the need for ubiquitous mobile broadband experience. Our innovative solution for improved wireless coverage, extends and improves mobile operator’s network within a small footprint in the vicinity of the user.”