Loans4Less.com, Inc. (LFLS) Launches New Marketing Initiative to Reach a Potential 1.7 Million
Loans4Less.com, an online mortgage loan brokerage firm focused on conforming loans, today announced the company is ramping up its brand exposure and market penetration by launching a targeted newspaper advertising campaign to a circulation of more than 1.7 million readers in California. "Newspaper advertising is a cost-effective way to reach a highly targeted demographic,” Steven M. Hershman, Chairman & President, stated. “The existence of Internet marketing doesn't mean print advertising initiatives should be abandoned, it means you get strategic. There are a great many regular newspaper readers out there and we aim to inform them about our highly competitive mortgage…