The Aristocrat Group Corp. (ASCC) Energized by Glowing Early Response to Vodka Name and Label Design
When it comes to selling ultra-premium vodka, sleek and sexy bottle design is often what separates the top shelf sellers from the dust collectors. That’s why the Aristocrat Group Corp. is so excited about the early response to the name and label design chosen for the debut vodka to be produced by its brand management division, Luxuria Brands. For weeks, the company has quietly been soliciting feedback from liquor sellers, bar staffers and vodka connoisseurs on the design of its new spirit’s label. The informal focus group research has yielded a positive response beyond Luxuria’s most optimistic expectations, says CEO…