NutraCea (NTRZ.OB) Caters to Chinese Baby Food Market Laden with Tainted Milk Worries
While China wrestles with tainted dairy products revolving around a “milk scandal” responsible for the deaths of four Chinese babies and the sickness of thousands more, companies such as NutraCea are addressing health and food needs in other ways. NutraCea’s product line includes nutritious ingredients for human and animal food companies, promoting health and nutrient-dense rice bran products for humanitarian feeding efforts. The company today announced it has received a purchase order to introduce nutritionally-fortified baby cereal into the Chinese market. The products are set to launch in February 2009, and soon after, the company intends for these products to…