Cultural Sensitivity for Competitive Advantage
Global markets and the changing demographics of the United States have stereo effects on business. Condescension is no longer adequate, whether you operate throughout the world, or within just one block. Hispanics, Chinese, Asians, and assorted races from distant corners of earth are now just as important as blacks, women, and the good old mainstream. Europe, until now, has fared better than America in doing business with people of all backgrounds. Great Britain, France, Germany, and Spain, have been particularly successful in keeping the wheels of commerce in motion through Africa, the Indian sub-continent, and Latin America. Some top US…