Chairman of Santa Fe Holding Co., Inc. (SFHD.OB) Discusses Restaurant Concept and Growth Strategy
Santa Fe Holding Co., Inc. (SFHD.OB) is the parent company of Santa Fe Cattle Co., a chain of 23 casual-dining restaurants in Alabama, Georgia, Indiana, Kentucky, Mississippi, Oklahoma and Tennessee. During a recent interview, the company’s founder and chairman, Danny York, discussed the restaurant’s specific market niche and ultimate growth strategy for 2008 and 2009. Santa Fe Cattle Co. caters to a specific niche within the steak restaurant business, with dinners priced in the $10 to $12 range, a sector that is not dominated by any one player. In this price range, Logan’s and Texas Roadhouse only operate a total…