Reed’s Inc. (REED) Reports Increased Net Sales for First Quarter 2008
Reed’s, Inc. (REED) announced its first quarter financial results for the period ending March 31, 2008. During the first quarter, Reed’s focused its sales efforts onto mainstream grocery store accounts. The company recognized the need to reduce expenses in this period of economic uncertainty and rising fuel costs, and implemented a cost reduction strategy that should reduce operating expenses by approximately $300,000 each month starting in April 2008, with an annualized savings equaling $4 million. The company also increased prices on select items to help offset rising commodity prices and to keep their prices in-line with other natural sodas in…