eDOORWAYS Corporation (EDWY.PK) Hires Applied Storytelling for Brand Development
eDOORWAYS Corporation (EDWY.OB) has hired Applied Storytelling to help develop its brand strategy. A new branding strategy is key as eDOORWAYS recently changed its name from M Power Entertainment. Applied Storytelling, a San Francisco-based consulting firm, specializes in brand development and is known for its development of creative brand strategies across consumer and business-to-business categories. The company’s approach is to connect its clients with consumers in authentic and compelling ways. This approach may be the reason why Applied supports a diverse roster that includes Disney, Estee Lauder, Intel, Qualcomm, and Visa. Eric La Brecque, a Principal at Applied Storytelling, sums…